Seldon - About Seldon
Building models of human behavior.
Seldon is an applied research lab building models of human behavior. From enterprise customers to teams across national security and defense, our technology is already being used to test products, uncover software failures, and simulate complex decisions before they play out in the real world.
Our mission
Set a new standard for modeling human behavior.
We’re rethinking how people are represented in models. Our research brings together reasoning, emotion, experience and social influence to understand how people decide and adapt.
We turn that research into AI agents that help people explore decisions and their consequences before they act.
Our technology in practice
Applied to problems across product development, software testing and decision-making.
Finch
For product teams and user researchers
See where users struggle and how you improve their experience.](/content/products/finch/index.html)
Wren
For engineering and QA teams
Catch bugs in workflows with the evidence on how you fix them.](/content/products/wren/index.html)
Rook
For national security and defense teams
Explore how decisions play out in high risk environments.](/content/products/rook/index.html)
Why birds?
Our products are named after birds, with a nod to Darwin’s finches and what they taught us about adaptation. At Seldon, we’re interested in how people respond to their surroundings: how experience, environment and the people around us shape what we do next.
Finch takes its name from a curious, adaptable social learner. Wren is a natural bug hunter with a habit of poking around in hidden corners - useful qualities in a QA tool. And Rook, known for its intelligence and problem-solving, is a fitting name for our work in national security.
Our values
How we work.
01
Give a damn
We care about the work and the people we build with. We back each other, challenge ideas, and work through the hard stuff together.
02
Hunt big
We hunt for what others miss, question the hype, and follow the evidence. We’re bold with our decisions and stay open to the counter-narrative.
03
Stay steady
We value high velocity and maintain a calm, cool head to keep our approach smart.
04
Muck in
If it needs doing, we do it. We take on the unglamorous work, see it through, and don’t hide behind titles.
05
Make it special
We put thought into the details and make room for a little charm. We care about how things feel, from what we build to the time we spend together.
The people behind Seldon.
Our team brings together research scientists, founders who have built and exited unicorn companies, and former intelligence analysts.
San Francisco icons
And a couple of founders blocking the view.
Post-hackathon team dinner
Good food, questionable stories, excellent company.
Open skies, dusty trails, and adventure
Somewhere between team bonding and a survival exercise.
A little festive spirit
Even the Grinch cracked a smile.
An evening by the water
Putting the world to rights over a good steak.
The need for speed
Click It or Ticket. We opted for click it.
The view from the top
Breathtaking views and a quiet moment of reflection.
Professional car builders
Using screwdrivers with varying degrees of success.
Making our escape
With the victory photo to prove it!
Want to join us?
Come and help us build at Seldon. If you care about building systems that center around human behavior and decision making, we want to hear from you.
Explore the technology behind our products
Read about the areas we're building in at the moment.